Content How do you measure intangible assets and goodwill? The Carrying Amount of Indefinite-Lived Intangible Assets? How Do You Calculate Goodwill? Is Goodwill An Intangible Asset? (Complete Overview) If there is no impairment, goodwill can remain on a company’s balance sheet indefinitely. These include a company’s proprietary technology (computer software, etc.), copyrights, patents, licensing agreements,…